Link builders and SEO-ers have known about the benefit of blog comments for years and years, but I have a sneaky suspicion many of them don’t fully realize the potential of commenting.
It goes beyond the single, usually no-follow link that mass link builders are obtaining. Not only that, with stricter-than-ever comment filters, nervous bloggers worried about page rank, and a diminishing trust in online marketers, back links from comments are just not easy to come by anymore.
I suspect that internet marketers new to the biz still use mass commenting techniques for three reasons – the 3 Biggest Blog Commenting Myths.
Check these out. You will see how each one is debunked and what alternative methods exist for achieving awesome search engine ranking and promotional results.
Myth #1: MORE IS BETTER
More isn’t better, despite the fact that sooooo many SEO companies and software makers are still claiming this. Search engine developers are smarter – and faster – and 2000, quickly received, nofollow, crappy links don’t beat 20 solid ones anymore. At least, not for long.
This is particularly true with the onset of the semantic web (where search engines are placing more “weight” on links received from related sites).
Reason? Assuming you could get 2000 comments approved in a short amount of time and appearing on blogs, you have to consider caching.
The link doesn’t count until it is cached and/or the page it’s on is indexed.
Then, consider that most individual blog post pages carry no page rank whatsoever (usually because they have no quality incoming links).
If you take into account the types of blogs that do accept multiple comments in this way – usually unattended blogs with hundreds of comments on each post – the likelihood is that the blog itself is not one of high quality. Finally, add to this mix that you split the link juice among all of the outgoing links on that page.
Sure, you could get 2000 quality comments yourself in a non-automated, classical fashion. That’s the best strategy, but it takes awhile. Rather than trying to use mass commenting to get somewhere, use classic commenting in conjunction with several other link-building techniques and focus on a few, really good comments left on blogs with good traffic and page rank.
Myth #2: CLICK-THROUGH’S FROM COMMENTS DON’T MEAN ANYTHING
Someone left a comment on a post about blog commenting, and said that he didn’t see the point because a single click-through from one comment isn’t worthwhile. That’s not true. It depends on who is clicking through.
Take this example, which has happened to me. Someone reads a post on a blog, and you yourself had previously commented on that post and left a link in the CommentLuv section. This person then follows your link because (smartly) your comment is super-catchy.
Lo and behold, they love your blog! So much so, in fact, that they write a post about it and link to your blog. That blog is now responsible for several hits per day for the next few weeks.
If you go back to the beginning of this example, 1 commentluv link led to 1 Image by Cambodia4Kidsorg Flickr 300×225 3 Biggest Blog Commenting Myths Exposedkeyword-contextual back link from another blog (so now you’re up to 3 back links from one comment – the one linked from your name, the one linked from commentluv, and the one linked from the blogger’s post) as well as a regular flow of traffic for the week it was posted, and most likely trickles of traffic after that.
If you’re smart, you go and thank the person who linked to you, leaving yet another (probably CommentLuv) comment, adding 2 additional back links). That’s FIVE back links from a single comment left somewhere.
Myth #3: 1 COMMENT = 1 BACK LINK
First, on CommentLuv blogs, one comment actually equals two back links, as I explained in the paragraph above. But we know that search engines don’t place too much weight on multiple links from the same page, so that alone is a minor benefit. But did you know that a single comment can actually lead to exponential comments? It can.
There are two ways I have seen this: with the Recent Comments widget and Top Commentator widget – both for WordPress. What happens is this: when the blog you’ve commented on has either of those widgets installed – if your comment lands you in the sidebar, each time the blog is updated in search engines and a new page is cached, a back link to your blog is credited.
I have seen a single comment that I left on a blog turn into 10, then 20, then 30+ back links, all from different posts, so none could be considered duplicate back links.
Try it for yourself. Leave a comment (or several, if you’re trying to land in Top Commentator), and then wait a few days for indexing and caching. You can check your back links – I suggest Yahoo! Site Explorer.
Count the back links generated from that single comment. Check regularly, because a new back link will be added with every update (again, so long as you are in the sidebar). If you don’t believe me, I welcome you to explore bizchickblogs’ back links. In Yahoo! Site Explorer, enter URL http://bizchickblogs.com (don’t use www since I only recently started using it and still prefer without www), and select Inlinks.
Set the parameters to Show Inlinks ‘Except this domain’ – so you don’t count any internal links – and to ‘Entire site‘ so you get them all, including deep links. As you start to go through the pages, you’ll see tons of links from the same domains over and over. In some cases, those are footer attributes for my client’s sites, but many, including sites like twitip.com, are from being in the sidebar.