Websites are the outlet of your businesses available on display for everyone online. Customers can easily access the details, scroll through products and services, and compare them from multiple platforms. The ease of access and placing online orders has immensely encouraged customers to shop and promote e-commerce to exceptional heights. The only job left to tackle in this department is to make your website more visible and attractive to draw more people to it. After all, people only buy what they find more appealing while going through online catalogs.

Now, when on a webpage, certain things might impress the user and make them feel more convenient while shopping from it. The list is long if you go into the specifics of it, but you can categorize these details under two sections, namely the aesthetics and functionality of your webpage. At this point, everyone has unlimited options and choices when it comes to web designing. You can add pictures, effects, animations, videos, comparative data, user-friendly tools, and a lot more to your web page with the help of a designer. Or, you can use an online web design portal that has a wide range of all these things readily available to use for the people creating their page, like WordPress. They are easy to understand and use, which makes it possible for even beginners to start working on them almost instantly. But of course, you have the big question of how to approach the design of your web page.

Individuals mainly focused on the appearance and aesthetics of their web page, which might compromise its functionality without knowing. Others who feel that efficient processing and smooth functioning will be enough to keep the customers engaged are certainly mistaken. Comparing these two elements would require you to start by understanding the purpose that each of these serves. That will enable you to put a number on their value while designing your page and help create a clear picture of how you want to use them to maximize the traffic of your page. Here are some things that you need to know while weighing both these aspects in balance.


Aesthetics are the appearance of your web page when a user visits it for the first time. The arrangement of things, attention to detail, and careful designing are the things that pique a customer’s interest. When you don’t want your web page to look overly flashy, you also don’t want the people to be looking for a needle in a haystack while trying to find the appropriate options and menus.

Start by choosing a suitable theme that shapes your products and services and make them more presentable for people. Choosing a WordPress theme is easy, as you have numerous options available, designed meticulously to deliver optimum user compatibility. Try not to be loud with your color theme thought if your webpage is about something serious like finances or education. Make sure that the design that you choose highlights the areas that you want your customers to find easily. Go with an option that keeps your branding in focus all the time to hammer it into people’s heads.

Besides this, do keep in mind that a suitable theme won’t help if you blow everything else out of proportion. While pictures, videos, and animations are helpful, too many of them might end up annoying the users visiting your page. Try to maintain a balance between the text and graphic content to make it convenient for customers to find product-related options and details.

Moreover, never forget that communicating while managing an e-commerce portal is crucial, so go with social media integrations in your design, which makes it easier to approach you with queries and questions. Presenting all this in an adequate tone is the elegant role of aesthetics that makes your webpage extraordinary.


The functionality of a webpage is the performance scale at which it operates when people visit it. The load speeds and search response times, easy navigation, mobile-friendly design translations are all results of the sleek functionality of your web page. These are the specifics that impress a user revisiting your webpage and make them go through all the available possibilities that it has to offer. But what distorts this functionality is its link with the aesthetics of your webpage designed with LearnDash Theme.

Chasing an elegant design and trying to integrate all the beautiful pictures and details will affect the loading time of your webpage drastically. It also makes it more complicated while translating data for different devices. Plus, it clouds the chief purpose of your webpage, which is to make sales, and not make people admire the beauty of its designs. These things hinder the functionality of your webpage and distract it from its core objective.

At the same time, a webpage that has nothing unique to offer but a simple outlook will make users suspect its services and products. Everyone judges the standard of your services by the way that you present yourself. Depriving your page of this would mean that you are just another website amongst hundreds trying to make a sale with the mediocre inventory.

On top of it, coding everything into the page makes it tedious for web designers to work efficiently. It limits their potential and makes their work substandard. The boring, monotonous display also reflects a negative image of the brand. However, you need the functionality of the webpage synched with aesthetics to achieve a perfect combination and not a complete disaster.


In a nutshell, the functionality and aesthetics of your webpage are equally important. But what you need to find is a perfect balance between the two, which makes it all the more appealing to your customers. Just remember not to tip the scale in favor of one over the other, or you will be inviting your company’s demise.

Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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