Boosting traffic is the need of the hour and why not? Competition is on rising. A lot of businesses are shifting online especially during the COVID scenario in 2020. Due to this, there are so many options for buyers online and sellers are trying their best to boost their rankings and traffic.
But how to do so? There are a lot of ways to reach out to your potential customers. Although the most effective one is by getting higher rankings on search engines, there are a few others through which you can directly target your audience. Below are some of the best and proven strategies to boost your traffic on your online portal.
Yes, email marketing is on the top of our list because it is ruling the market. You can easily send emails through email lists. Build an email list with various tricks like exit-intent coupons, newsletters, etc.
Try to incorporate your products into the emails in a creative way and lead the customers directly to your website. Let’s say that you sell gifts and you launch a new gift like an explosion box online, advertise it through email to your existing customers as well as potential customers.
Content marketing is a thing and this is one of the most important parts to gain higher rankings. The volume of the targeted keywords on your website doesn’t matter a lot on Google now-a-days.
With a change in the algorithm, rankings are now mostly based on the quality of the content and the trust factor of your brand. Writing SEO friendly content by maintaining quality and consistency should be your mantra for higher rankings.
Also, start blogging and make a subdomain to post blogs daily or weekly regarding the products you are selling.
Social Media Marketing
Social media is a very strong platform for businesses. Most of the people using smartphones have social media applications installed and they are active on various platforms like Facebook, Instagram, Twitter, Pinterest, Quora, etc. Advertise and market your products and services on these platforms and be active for customer queries and to offer support.
Higher the number of positive reviews about your web portal posted online, the higher will be your trust factor. Ask your existing customers to post reviews about your services and products on various platforms like Google reviews and other review offering spaces. This will build trust between you and your potential customers.
We are living in 2020 and influencers are everywhere over social media, YouTube, blogging platforms, etc. So, getting in touch with them to advertise your product by offering them free goodies, merchandise, etc.
will be a great way to reach out to more and more people. For gifting portals, you can ask them to promote like buy a gift for girlfriend India through XYZ.
So, these were some of the best tactics and strategies on which you can work to increase your traffic on the website. Once you gain a lot of customers and traffic on a website, make sure to retain them in the future and also keep on optimizing your website for a user-friendly experience. Hope you find the article useful. Have a good day!