There is a misconception about social media platforms being the meeting point of youngsters. It used to be Facebook a few years back, and now it is all about Instagram and Twitter. However, it doesn’t matter if you are a fan of social media or out of the age group of the “cool-hipsters”, you need to invest time and effort in handling your social platforms to better the SEO for your business concern.
Keep in mind that this is an age where everybody wants to be on social media across every age, sex, and race. Therefore, more and more brands are utilizing this opportunity to reach millions of users all around the world. The allure of the social media platforms is going up, and the time is right to get down to doing SEO the modern way. If truth be told, this is no phase, and it won’t pass – as many had predicted.
As per authentic statistical surveys, Instagram users are over 700 million and increasing. This social media platform allows for the sharing of photos and videos, and this popularity trajectory is set to continue for years to come. At this juncture, it is a great idea to get down to increase the visibility, popularity, and branding of your business concern through social media platforms, especially Instagram.
Instagram for brand promotions
Instagram is a visually appealing platform, and it is usually used by all the top designers, photographers, models and travelers for promotional activities. Keep in mind that what YouTube is to video content creators. Instagram is the same for still photographs. And, you can use the same features of Instagram for any sort of e-commerce ventures.
If you are one of the skeptics, with the approach that this is just another excess of the modern society and something as complicated as multi-brand retailing cannot be achieved through Instagram, then think again! There are huge gains to be had if you are looking to Instagram as a means of promotional campaigning.
However, the job is easier said than done. We are talking about making your brand famous on Instagram, and for that, you will need to put in the hard work and invest time in it. You need to gauge your competition and tap into the likes of your audience base. You also need to keep your content relevant, free of spam content and maintain a degree of consistency when it comes to brand logos, names and website URLs and backlinks. If you are worried about your Instagram follower count, then keep in mind that you can buy real Instagram followers as well.
Increase the reach of your business: The equation is simple – the more people know about your business, the better your sales can be. Promoting on social media becomes even more beneficial when you have a large number of followers or likes on your profile. That means, when you make a post on Instagram, the same people are liking, sharing and commenting on it, and thus making the post visible to their followers. The more your audience engages with your content, the better it is for your brand.
There are various advantages of utilizing Instagram for advancing your SEO plans. Let us have a look.
Driving organic traffic
Instagram profile with proper backlinks and hyperlinks will allow you to connect your main web-domain with the social platform. This will enable you to generate organic traffic into your domain landing pages which will help with the rankings at the SERPs as well as generate leads for higher gains.
For better connections
New connections are essential not only for driving sales but also the generation of leads. Connections are crucial when you are looking to increase brand awareness as well as popularity. If you are looking for a loyal customer base and consistent strengthening of the base by adding new numbers to your follower, then you will need to optimize a social platform like Instagram for your business purposes.
Keep in mind that you are increasing the visibility of the domain, which means more and more people will come to the domain landing pages out of curiosity or genuine interest. This means you are increasing your potential customer base, which will translate into a higher sales number down the line.
Increasing activity on the profile
The business profile, as well as personal profile, needs high amounts of activity for the SEO strategy to work. If you increase the number of followers, you can have more activity on your profile without you having to do much of reposting. This is why you need active followers, with legit likes, comments, shares, and other activities.
Allows for high reputation
It is all about gathering a reputation that will hold your business in good stead. A high marketing reputation is something every brand is looking for, and the best way to attain this is through social network postings. Instagram will allow you to access the global market and maintain your foothold in the niche. If you can achieve enough engagement on your posts, then you can engage a more extensive audience base which means increasing gains at the end of the long road. Keep in mind that if you can maintain a level of popularity for a consistent period, then you can enjoy the influencer status of your domain. You will find followers and other businesses contacting you for your expertise, and there are gains to be had every step of the way.
All of the above points should make it amply clear by now why Instagram followers are essential and how a simple social media sharing platform can boost your business venture and turn any modest investment into a global giant. Yes, you will need to put in the hard work and hire an expert team to manage your posts and handle all the online activities. But, with the massive gains to be had, at the end of the day, it will be time and effort well invested. All the very best!