Prevent colossal damage: secure your data with the top 5 technologies

Data is the new oil. This saying rings correct even three years later.

Nowadays, consumer data is the holy grail companies use to draw insights. They focus on different categories of consumer data for various reasons. These categories are personal data, engagement data, behavioral data, financial, and attitudinal data.  

So, why do companies use your data? Companies rely on customer data for several reasons; they may use your attitudinal data to improve the user experience. Or they might tweak their marketing strategy after drawing insights from engagement data. Some companies are even engaged in sharing consumer data.

Regardless of the motive behind data collection, the important thing is how the data gets stored after collection. You should always know where your data is and who has access to it. Before submitting your data, inquire about the accessibility details of your information. Data that is open to unauthorized individuals are prone to data breaches.


But what is the big deal about data breaches? It’s just something large companies should avoid. Cyber-strikes don’t hurt individuals. WRONG! Breaches impact individuals, small companies, and conglomerates.

It is imperative to secure data of all sorts to avoid privacy issues at the public or governmental level. If you’re ambivalent about how you can protect it, then proceed unhesitantly. Fortunately, you can choose from a few technologies to secure your data. Read through the list and decide on the one that is best for you.


‘Authentication request denied.’

Most breaches occur due to lapses in access security. Most organizations and individuals only have basic user authentication. It can prevent rudimentary attacks, but it cannot withstand sophisticated cyber-attacks like brute force strikes. Advanced authentication can make you less susceptible to data breaches since they add a layer of security to your accounts. Two Factor Authentication (2FA) is a favorite technique as it is not too intricate, and it only requires the use of a smartphone. 

Most email services, like Google, offer 2FA to users through their smartphones. Another type of authentication focuses on normal user behavior to report any suspicious logins. Like 2FA, Context-based authentication(CBA) might require additional factors like OTPs but not every time you log in. This requirement will only be necessary for suspicious login attempts. The advantage of a context-based authentication is that it doesn’t burden users by asking for passcodes every time they log in. Authentication alone is not enough to secure your data. Always use it in conjunction with authorization to protect data.


Encryption is a favorite tool for data security. How does it work? First, Readable texts like texts or emails are scrambled or encrypted. This encrypted text is called ciphertext. Then the ciphertext is decrypted by a recipient who has the encryption key. The ciphertext is readable by a person who has the decryption key. So, any hackers will not be able to access your data even if they breach your system. Even data in transit will be immune to security breaches after encryption. You can use tools like 7-zip or GNU Privacy Guard to encrypt your data with no trouble.


Data masking is a process whereby you can hide original data by changing the data’s values and substituting it with random characters. This data security technique protects the information in situations where it might get exposed to risky situations. Data masking comes before software testing. It also protects data when raining users. Why should you use Data Masking? Aren’t Data Encryption and Authentication enough? Many companies have started using data masking in the wake of new regulations on data collection and breaches. It might be time for you to consider investing in it as well seriously.


Internet usage exposes data to many risks. There are a lot of ways malware threats can enter your system without detection. Firewalls are your biggest weapon against such attacks—network firewalls used for safe internet use. However, malware can also sneak into your system via applications. It’s critical to protect from such strikes as they account for 43% of all data breaches. The best way to do this is by using Web Application firewalls that shield the web application from the internet so that all traffic passes through the firewall before it reaches the server. Both firewalls are vital for data security.


Antiviruses are essential for safe internet use. This software protects your data from attacks such as ransomware and spyware. But it cannot be obvious to choose one since antivirus software is a dime a dozen nowadays. There is more than 25 software you can choose from currently. So, which one is the best? Although we can not conclusively tell you which one is the best of all, we can honestly say that free software is never worth it. The software should also be easy to use and understand since most people can not interpret technical information. Keep these factors in mind when choosing antivirus software.


As the aftermath of recent mega-breaches, both companies and individuals are prioritizing data security. Some countries are directly regulating consumer data through various laws such as the California Consumer Personal Act and Europe’s General Data Protection Regulation. Companies have begun to use access control security techniques with 2FA and CBA to avoid punitive fines by breaching data security laws. It is a great time to invest in high-quality security technology.

Carmel Issac is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility

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